Factors that drive food choices

Ever taken the time to consider what you eat, when you eat and why? There are many factors that drive our food choices. At the top of the list is convenience. Families are busy, more so than ever before. As a result, most individuals value convenience so highly that they are willing to spend more of their food dollars on meals that require little to no preparation. These "easy" meals include prepackaged, prepared meals from grocery stores and restaurants. Other factors that drive our food choices include:

• advertising
• availability
• habit
• personal preference
• social pressure
• values or beliefs
• nutrition and health benefit

What dictates the way you eat????? Do most of your current food choices support your nutritional health?