- advertising
- availability
- habit
- personal preference
- social pressure
- values or beliefs
- nutrition and health benefit
Monday, August 23, 2010
Factors that drive food choices
Ever taken the time to consider what you eat, when you eat and why? There are many factors that drive our food choices. At the top of the list is convenience. Families are busy, more so than ever before. As a result, most individuals value convenience so highly that they are willing to spend more of their food dollars on meals that require little to no preparation. These "easy" meals include prepackaged, prepared meals from grocery stores and restaurants. Other factors that drive our food choices include:
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